How to read your Meta ads report in 10 minutes
How to read a Facebook ads report in 10 minutes. The four numbers to check first, what frequency means, which ads work and how to match leads to records.
All services
From $400/mo
Meta
Meta
Ads
Papaya Creative Studio manages Facebook and Instagram ads for businesses in Kitchener-Waterloo and across Ontario from $400 a month plus ad spend. We set up tracking properly, make the creative, run the campaigns and tell you in plain English what came back. Your ad spend goes straight to Meta.
Pricing
What it
costs
Campaigns that report back
Ads Management
From$400/month
- Campaign strategy and build
- Pixel and Conversions API set up and verified
- Broad targeting with distinct creatives
- Fresh ad creative every month
- Monthly plain-English report
- Ad spend paid directly to Meta
Most popular
Ads + Content
From$900/month
- Everything in Ads Management
- A monthly photo and short-video shoot
- Ad cuts and social cuts from the same shoot
- Landing page or lead form built for the offer
- Monthly review call
Paid to Meta, not us
Ad spend
You set it
- Charged by Meta to your card
- We recommend a starting budget after looking at your margins
- Scale up only when the numbers say so
Prices shown are starting points. Scope and deliverables will determine final pricing. All prices in CAD, plus HST. We don't discount, we re-scope.
What's included
Everything
you get
Tracking first
Pixel plus Conversions API, deduplicated, so Meta optimises for real enquiries.
Creative
Under Meta's current system the creative does the targeting, so we make plenty of it.
Campaign build
A simple structure with broad audiences — not twenty ad sets fighting each other.
Lead handling
Instant forms or a landing page, wired to your inbox or Papaya Admin.
Reporting
Cost per lead and what it turned into, in plain English, every month.
Your account
Campaigns run in your own Meta Business account. We're added as a partner.
Process
How
it runs
-
01
Numbers
What a customer is worth and what you can afford to pay for a lead.
-
02
Tracking
Pixel, Conversions API and conversion events set up and tested.
-
03
Creative & launch
Several distinct ads, broad audiences, a clear offer.
-
04
Review
Monthly report and changes based on cost per lead, not likes.
What you
walk away with
- Verified Pixel and Conversions API tracking
- Live campaigns in your own ad account
- New creative each month
- A monthly report you can read in ten minutes
This is
for you if
- You boosted posts and couldn't tell what came back
- You need more enquiries or bookings, not followers
- Someone else runs your ads and nobody can explain the results
Add-ons
Google Ads on requestSocial media postingContent shoot days
Questions
Common
questions
How much does Meta ads management cost?
Management starts at $400 a month and Ads + Content at $900 a month, plus your ad spend, which is paid directly to Meta. Prices are in CAD plus HST; scope and deliverables determine the final price.
How much should I spend on ads?
That depends on your margins and your radius, and we would rather look at both before naming a number. What matters more is that tracking is right, so you can see what came back.
I boosted posts before and nothing happened. Why?
Boosting optimises for engagement, not enquiries, and it usually runs without conversion tracking — so there is no way to tell what worked. A proper campaign fixes both.
Who owns the ad account?
You do. Campaigns run in your own Meta Business account and we are added as a partner, so the history and the pixel data stay with you.
Do you run Google Ads too?
On request. Our focus is Meta, but where people are already searching for what you sell, a small Google Ads campaign can sit alongside it.
Guides
Meta ads for barbershops: what to run and what to skip
Facebook ads for barbershops that fill chairs. What to run, what to skip, how to track new bookings and how to tell whether the ad spend pays for itself.
Cost per lead from Meta ads: Ontario service business benchmarks
Facebook ads cost per lead in Ontario varies too much for one benchmark. Here is how to work out the break-even cost per lead for your own service business.
Meta ads for contractors and trades this spring
Facebook ads for contractors before the spring rush. What to show, how to target, how to set a budget from your job margins, and the common mistakes to skip.
Meta lead forms vs sending people to your website
Facebook lead form vs landing page for local businesses. Lead forms are easier to fill in, a website gives more context. How to choose and what to track.
5 Meta ad mistakes we see local businesses make
Five common Facebook ads mistakes local businesses make, from narrow targeting and one tired creative to missing Conversions API, and how to fix each.
Conversions API: why your Meta ads are missing half their data
Meta Conversions API small business guide. Why the Pixel alone misses conversions, how server-side events and deduplication fix it, and what setup involves.
Boosted posts vs real campaigns: what's the difference?
Boost post vs Facebook ad campaign? A boost pushes one post to more people. A campaign is built around a goal like leads or bookings, with real tracking.
Why your ad creative is now your targeting
Facebook ad creative best practices for 2026. Why Meta now uses your ad to pick the audience, and how a local business can build several distinct creatives.
Meta's Andromeda update explained for small businesses
The Meta Andromeda update explained for small businesses. Why creative now decides who sees your ads, why broad targeting works, and what to change now.
Are Meta ads worth it for a local business in 2026?
Are Facebook ads worth it for a local business? In 2026, yes if a customer is worth clearly more than they cost to win and you can track it. How to check.
How much do Meta ads cost for a small business in Ontario?
Meta ads cost for a small business in Ontario comes in two parts: ad spend you set and pay to Meta, and management fees. A worked example of both, in CAD.
Pairs well with
Get a
quote
A quick scoping call or email, then one fixed written quote. The price doesn't move. Replies within one business day.
contact@papayacreative.co