Google
Ads
Papaya's Google Ads management puts your business in front of people already searching for what you sell, like "catering Kitchener" or "roofer near me". It's for Ontario businesses that want search ads alongside or instead of Meta ads. Management is from $400/month plus ad spend, which you pay directly to Google.
Pricing
From $400/month + ad spend
Management starts at $400/month plus HST; ad spend is separate and paid directly to Google. The final management price depends on the campaigns and locations in scope, set in one fixed written quote.
Prices shown are starting points. Scope and deliverables will determine final pricing. All prices in CAD, plus HST. We don't discount, we re-scope. See all pricing.
What's included
Everything
you get
Account setup
A Google Ads account in your name, structured around the services you actually want to sell.
Keyword & intent research
The search terms people use when they're ready to buy, plus negative keywords to filter out searches that waste spend.
Ad copy
Plain, specific ads that match the search and the page they send people to.
Conversion tracking
Calls and form submissions tracked through GA4 and Google Ads, so spend is judged on enquiries, not clicks.
Landing page check
We review the page each ad points to; if it's weak, we'll say so, and Papaya can build a better one.
Monthly plain-English report
What you spent, what came in, what we changed and what's next.
Process
How
it runs
-
01
Scoping call or email
A short call or email on services, area and budget, then one fixed written quote.
-
02
Build
Account, campaigns, keywords, ads and conversion tracking set up.
-
03
Launch
Campaigns go live on your budget, with search terms watched closely from the start.
-
04
Refine & report
Ongoing adjustments and a plain-English report every month.
What you
walk away with
- Google Ads account in your name
- Search campaigns and ad copy
- Keyword and negative keyword lists
- Conversion tracking for calls and forms
- Monthly plain-English report
This is
for you if
- People search for what you do, and your competitors' ads show up first.
- You already run Meta ads and want to catch people who are actively looking.
- You've tried Google Ads yourself and aren't sure where the money went.
Questions
Common
questions
How much does Google Ads management cost?
Management is from $400/month plus HST, and your ad spend is paid directly to Google on top of that. The final management price depends on scope and is set in one fixed written quote.
Should I use Google Ads or Meta ads?
Google Ads catches people already searching for what you sell. Meta ads reach people who aren't searching yet, using creative to get their attention. Many local businesses use both; scoping is where we work out which comes first.
Do you guarantee leads or a return on ad spend?
No. Nobody can honestly guarantee ad results. What you get is clean tracking, careful spend and a plain-English report every month.
Who owns the Google Ads account?
You do. The account is set up in your name, so its history and data stay with your business.
How much should I spend on Google Ads?
It depends on your area, your competition and what a new customer is worth to you. We walk through a worked budget during scoping rather than quote a generic number.
Pairs well with
Get a
quote
A quick scoping call or email, then one fixed written quote. The price doesn't move. Replies within one business day.
contact@papayacreative.co