Brand &
Identity
Brand Strategy & Identity is Papaya's logo, rebrand and messaging service for Ontario businesses that have outgrown a quick logo or never had a clear one. We define who you serve and what you say, then design an identity that works on your website, apparel and signage. It's quoted per scope after a quick scoping call or email.
Pricing
Quoted per scope
Every identity project is quoted after a quick scoping call or email: one fixed written quote, plus HST, and the price doesn't move. Scope depends on whether you need a new mark, a full rebrand, messaging, or all three.
Prices shown are starting points. Scope and deliverables will determine final pricing. All prices in CAD, plus HST. We don't discount, we re-scope. See all pricing.
What's included
Everything
you get
Positioning & messaging
Who you serve, what you do differently and the plain words you'll use to say it on your site, in ads and on the phone.
Logo & mark
A primary logo plus simplified versions for small spaces like favicons, hats and social profile pictures.
Colour & type
A colour palette and type pairing chosen for legibility on screen and in print, with contrast checked.
Print-ready files
Vector and high-resolution files in the formats printers, apparel decorators and sign shops ask for.
Brand guide
A short reference for anyone who touches your brand: logo use, colours, fonts and tone of voice.
Applied to real things
We test the identity on your website, apparel and signage before it's final, not just on a white slide.
Process
How
it runs
-
01
Scoping call or email
A short call or email on what's changing and why, then one fixed written quote.
-
02
Strategy
We agree on audience, positioning and key messages before any design starts.
-
03
Design
Logo directions shown applied to your real website, apparel and signage.
-
04
Handover
Final files and a brand guide, ready for every printer and platform.
What you
walk away with
- Positioning and messaging summary
- Primary logo and simplified variations
- Colour palette and type pairing
- Print-ready vector and web files
- Brand guide
This is
for you if
- Your logo looks different on your sign, your shirts and your website.
- You've changed what you sell or who you sell to, and the brand hasn't caught up.
- You're launching a new business and want to get the identity right once.
Questions
Common
questions
How much does a logo or rebrand cost?
It's quoted per scope after a quick scoping call or email. You get one fixed written quote and the price doesn't move; if the budget is tight, we re-scope rather than discount.
What's the difference between a logo and a brand identity?
A logo is the mark. An identity is the system around it, including colours, type, tone and usage rules, so everything you put out looks and sounds like the same business.
Can you rebrand without starting from scratch?
Yes. Many rebrands are a refresh: keep what customers recognize, fix what fails at small sizes or in print, and tighten the messaging. Scoping is where we decide how far to go.
What files will I receive?
Vector and high-resolution logo files for print and web, your colour and type specifications, and a brand guide that explains how to use them.
Can you put the new brand on apparel and signage?
Yes. Papaya also does custom apparel and print and signage through our print partner, so the identity lands consistently on shirts, hats, banners and your website.
Pairs well with
Get a
quote
A quick scoping call or email, then one fixed written quote. The price doesn't move. Replies within one business day.
contact@papayacreative.co