Case study: how Superior Landscaping had its best summer, with sales up 300%

Superior Landscaping, a Hamilton contractor, had the best summer in its history in 2024, with a 300% year-over-year increase in sales. It didn't come from one tactic. It came from rebuilding how the business looks, how it gets found, and how it runs, all in the same direction.

Papaya Creative Studio has worked with Superior since 2023. Here's what we did, and why each piece mattered.

Where did Superior start?

Superior Landscaping | Design | Construction is a Hamilton contractor. Like many growing contractors, it needed its brand, its online presence and its back office to keep pace with the quality of its work.

That gap matters more than most owners think. Homeowners comparing contractors judge you in seconds, and a business that looks established gets the call.

What did Papaya change?

We treated Superior as one system rather than a list of separate projects.

• Brand identity and logo. A new logo and visual identity, so every touchpoint looks like the same established company.
• Website, then a redesign. We built the original site, then redesigned and redeployed it, including a full migration, as the business grew.
• Content development. Copy and imagery for the website and social channels that show the work, not stock photos.
• Ads management. Ongoing paid campaigns, with social content built and deployed for ads.
• Invoicing and ERP. A robust invoicing and ERP system, so quotes, jobs and billing run through one place.
• Custom apparel. We sourced and delivered branded crew apparel, so the team looks like one company on every site visit.
• Magnetic vehicle branding. Custom die-cut magnetic logos with QR codes: non-invasive vehicle branding that turns every truck into a moving ad, without permanent wraps.

Why did it work?

Every piece pointed at the same outcome: more of the right customers, handled well.

The brand made the business look like the quality of its work. The logo, website, apparel and vehicles all say the same thing, and that consistency builds trust before anyone picks up the phone.

The website and ads brought people in. Ads created demand, and the website turned it into enquiries instead of bounces.

The QR magnets connected the street to the site. A neighbour watching a crew work can scan the truck and land on the website, so the job site becomes a lead source.

The ERP made growth manageable. More enquiries are only good news if quoting and invoicing keep up. A proper system means jobs are priced, tracked and billed without things slipping.

That combination of numbers-backed decisions, meticulous execution and a focus on the end customer is how Papaya approaches every project.

What did the client say?

"2024 was the best summer we've ever had. After working with Papaya Creative, revenue was up 300%." — Aziz, Operations Manager, Superior Landscaping

What can other contractors take from this?

1. Fix how you look before you pay for attention. Ads sending people to a weak site waste money.
2. Brand everything your customers see. That includes the site, the crew, the trucks and the invoice.
3. Connect offline to online. QR codes on vehicles and signage turn job sites into enquiries.
4. Build the back office before the rush. Systems that handle quoting and invoicing let you say yes to more work.

Where Papaya fits

Papaya Creative Studio is based in Kitchener, with clients across Ontario and around the world. We build websites, run ads and set up the systems behind them, and for businesses that want it all, our full-service marketing puts it under one plan. See more work, our published pricing, or get a quote.

Common questions

What did Papaya do for Superior Landscaping?

Papaya designed the logo and brand identity, built and later redesigned the website, developed content, managed ads and social content, and implemented an invoicing and ERP system. It also sourced custom crew apparel and produced die-cut magnetic vehicle logos with QR codes.

What results did Superior Landscaping see?

Superior had its best summer in 2024, with a 300% year-over-year increase in sales after working with Papaya Creative Studio.

Can Papaya do the same for other contractors?

Yes. We work with contractors and trades across Ontario on websites, branding, ads, apparel, vehicle branding and back-office systems, quoted per scope with published starting prices.